71st PGA Show Swings into Action with a Technological Edge

71st PGA Show Swings into Action with a Technological Edge

The 71st PGA Show is set to commence in Orlando, Florida this week (Jan 23-26), uniting PGA golf professionals, industry executives, retailers, and global golf leaders in a sprawling 1.1 million square feet of exhibit, demonstration, and meeting space. More than just an annual kickoff for the $102 billion golf industry, the PGA Show is a thriving platform for discovering innovations, testing the latest equipment and technology, and networking to advance the golf business.

With over 30,000 golf industry professionals from 84 countries, all 50 US states pre-registered, and more than 7,000 PGA of America Golf Professionals attending, the event promises an impressive convergence of expertise and enthusiasm.

PGA Show Demo Day: A Tech-Infused Start The PGA Show begins on January 23 with the PGA Show Demo Day at Orange County National Golf Center. This immersive event features product education, coaching workshops, club-fitting presentations, and opportunities to meet industry leaders. A new layout, including a vendor village, Test track, industry presentations stage, and a central food court with live music, enhances the experience.

This year's Demo Day stands out with the presence of Larry Castro and the PGFA, showcasing their groundbreaking Golf Fitness AI Technology. Their participation highlights the event's focus on integrating advanced technology in golf training, making it a must-visit for attendees.

The Heart of the Show: Orange County Convention Centre From January 24-26, the event shifts to the Orange County Convention Center. An opening ceremony by PGA of America President John Lindert and CEO Seth Waugh will lead to exploring over 1,000 companies and brands in the world's largest business-to-business golf event. The show floor will buzz with market-leading brands and emerging ventures, introducing thousands of new products and services for 2024.

Educational and Networking Opportunities The PGA Show is not just about products; it's a hub for learning and professional development. Golf Fitness, Wellness & Performance sessions with Larry Castro and the PGFA will be among the critical educators, sharing insights on leveraging AI in golf performance.

Special Events and Celebrity Appearances The show is packed with special events, including a Fashion Show Reception, a Winter Jam with Jake Owen, and appearances by celebrities and tour players. Larry Castro and the PGFA's participation, alongside other industry luminaries, underscores the show's commitment to advancing golf through technology and innovation.



Conclusion: A Must-Attend Event for Industry Professionals The 71st PGA Show is more than an event; it's a testament to the evolving landscape of golf. With the inclusion of Larry Castro and the PGFA, the show is set to offer a unique perspective on the integration of AI and technology in golf fitness, making it an essential destination for all golf industry professionals. For more details and to register, visit PGAShow.com.